Macy’s Christmas windows.

I tend to only get excited about Saks Fifth Avenue windows and Barney’s windows, but this year I was super-pleased to read this article:

http://theater.lohudblogs.com/2010/11/17/proof-of-purchase-at-macys-windows/

That’s my alma mater, y’all! Since I graduated from the Theater Design Tech program at SUNY Purchase with a degree in Set Design and  I work across the street from Macy’s, I felt obligated to check out my former classmates and their activities. So the other day I sauntered across the street and checked out the windows. Here are some pictures to give you an idea.

They built the whole thing out of paper, which I think is a great idea. I think they did a swell job with the forced perspective and all. They even did the animatronics as well (we’ll get to that later). It bothered me that the characters they built didn’t match the style of the environment at all. I also think that while there are spots where the paperwork is spectacular, there are some spots where they didn’t push far enough with the material. That being said, I can’t judge them at all because who knows how much time they were given or if some Macy’s bigwig came in and gave his opinion and even though it was crap, they were forced to follow it. I don’t know the politics behind the making of the windows. So I’m giving them the benefit of the doubt. Here are some of the more beautiful paper details.

And there was one window that gave me chills because it looked EXACTLY like draftings I had to make when I was a sophomore. I mean, uncannily similar. And since these people took the same classes as me, it’s very possible that it is taken from those draftings. I had a really rough time at college (entirely my own fault, but still) and it took me right back there, like a ‘Nam flashback.

Ahhhhhhhh.

Each window had some form of animation, things sliding into frame, things sliding out, etc. and my favorite was the village with the tree in the center.

The whole village lifted up, but if the tree didn’t move forward, the hole cut out for it would scrape the paper off the tree, so they have the tree tip forward when they lift the set. It was neat. I made an animated gif for your enjoyment.

Ah, it was delightful. Here’s a picture of the wee children enjoying the experience with their eyes full of wonder.

Hopefully this week I’ll have a chance to run over to Saks Fifth Avenue and see what they have goin’ on window-wise.

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