Advertising is totally heading in the right direction.

I work in advertising, so I really should be on board with the tactics and manipulations of a product’s perception that my agency (and all the other agencies) do. However, when I see advertising, I want to know the product you’re selling, what it does, and how much it costs. That’s it. I don’t want to have this ephemeral mist of words and images trying to create a mood. I hate car commercials where a deep-voiced man talks about performance while they show a corner of a vehicle like a tail light, and the the speedometer and then the Cadillac logo and that’s it. That tells me absolutely nothing about the car. I think a great many people are agreeing with me and so there is a backlash against woo-woo artsy commercials and more sensible, straight-forward advertising. This week I was thrilled to see this banner ad:

And then I read about this commercial for the movie The Immortals. From what I understand, this is a real commercial and not a fan dub. If this is true, then that’s perfect. I was on the fence about this, but I’m going to see this film now.

One Response to “Advertising is totally heading in the right direction.”

  1. Gemma says:

    Not advertising related, but this tin art reminded me of you: 🙂

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